HYDRATION,MADE BETTERFROM THEFORMULA UP.
In 2021, we saw a gap in the hydration market.
Most electrolyte products were either scientifically
formulated but difficult to enjoy, or flavorful but
filled with unnecessary ingredients.
We created jobabo to bring together three things
that should never be separated: effective hydration,
clean ingredients, and genuinely enjoyable flavor.
BUILT THROUGH TESTING
14 MONTHS. 37 BLIND TESTS.
ONE BALANCED FORMULA.
We partnered with a formulator with 12 years of experience in sports nutrition.
Over 14 months, we tested, tasted, and adjusted the formula through 37 rounds of blind testing—refining the balance between electrolyte content, flavor, and everyday drinkability.
FORMULA HIGHLIGHTS
500MG SODIUM
200MG POTASSIUM
60MG MAGNESIUM
OUR DEVELOPMENT PROCESS
WE DON’T RELY ON GUESSWORK.
FORMULA DESIGN
We reviewed hydration research and tested different electrolyte ratios to create a balanced foundation for the formula.
FLAVOR TESTING
Each flavor went through repeated blind tests and consumer feedback until it met our standards for taste and drinkability.
STABILITY TESTING
Finished products were tested under elevated-temperature conditions to help confirm formula stability during storage and transportation.
WHAT WE NEVER COMPROMISE ON
SCIENCE, SIMPLICITY, AND FLAVOR.
MORE THAN FUNCTIONAL HYDRATION.
We do not believe hydration should feel like taking medicine
or drinking sugar water.jobabo combines carefully
formulated electrolytes, clean ingredients,
and bold flavors to make every glass of
water something you can look forward to.